MICHELLE LUONG SAHLI
COO | Life Coach | Builder of People-First Systems
Chicago & New Jersey | [email protected] | 917-667-0637 | LinkedIn
MICHELLE LUONG SAHLI
COO | Life Coach | Builder of People-First Systems
Chicago & New Jersey | [email protected]
917-667-0637 | LinkedIn
Dear Emily,
When I first read about Squirrel Space, I didn’t just feel aligned—I felt seen.
As a Vietnamese American woman with ADHD, a life built around systems thinking, and a heart for the neurodivergent experience, I know what it means to navigate the world with brilliance that doesn’t always fit conventional templates. I also know the power of the right infrastructure—internal, external, emotional, operational. And that’s exactly what I build.
Over the past 15 years, I’ve helped scale businesses from $800K to over $15M, always by building systems that support people—teams, customers, and leaders alike. At Stacey Boehman Coaching, I was the first full-time hire and ultimately served as COO, growing the company from a single-program brand into a global industry leader. I built backend infrastructure, led team development, directed five hybrid events annually, and ensured we scaled with integrity and sustainability. I recently spoke at Hell Yes Live 2025, sharing my frameworks for doing just that.
But it’s not just operations I love—it’s people. I’m a certified life coach who mentors teams using mindset tools, values alignment, and practical structure. I’m also the mother of a joyful 8-month-old boy and wife to a Chicago firefighter with ADD. Neurodivergence runs in my family and flows through my leadership—making me an intuitive, compassionate, and strategic advocate for the future Squirrel Space is building.
I bring a unique blend of high-growth operational excellence, brand-savvy marketing instincts, and human-first leadership. I’m tech-forward, deeply thoughtful, coach-trained, and obsessed with crafting professional environments where everyone feels like they belong. I’m excited by your vision, inspired by your voice, and ready to build alongside a founder who leads with both smarts and soul.
Michelle Luong Sahli
Dear Emily,
When I first read about Squirrel Space, I didn’t just feel aligned—I felt seen.
As a Vietnamese American woman with ADHD, a life built around systems thinking, and a heart for the neurodivergent experience, I know what it means to navigate the world with brilliance that doesn’t always fit conventional templates. I also know the power of the right infrastructure—internal, external, emotional, operational. And that’s exactly what I build.
Over the past 15 years, I’ve helped scale businesses from $800K to over $15M, always by building systems that support people—teams, customers, and leaders alike. At Stacey Boehman Coaching, I was the first full-time hire and ultimately served as COO, growing the company from a single-program brand into a global industry leader. I built backend infrastructure, led team development, directed five hybrid events annually, and ensured we scaled with integrity and sustainability. I recently spoke at Hell Yes Live 2025, sharing my frameworks for doing just that.
But it’s not just operations I love—it’s people. I’m a certified life coach who mentors teams using mindset tools, values alignment, and practical structure. I’m also the mother of a joyful 8-month-old boy and wife to a Chicago firefighter with ADD. Neurodivergence runs in my family and flows through my leadership—making me an intuitive, compassionate, and strategic advocate for the future Squirrel Space is building.
I bring a unique blend of high-growth operational excellence, brand-savvy marketing instincts, and human-first leadership. I’m tech-forward, deeply thoughtful, coach-trained, and obsessed with crafting professional environments where everyone feels like they belong. I’m excited by your vision, inspired by your voice, and ready to build alongside a founder who leads with both smarts and soul.
Michelle Luong Sahli
Summary
Strategic COO and systems thinker with 15+ years of experience scaling purpose-driven businesses. Combines operational excellence with human-centered leadership. Certified Life Coach and advocate for neurodiversity, known for building scalable systems that serve people and profit alike.
Core Strengths
Business & Ops Strategy
Team Empowerment
Scalable Infrastructure
Neurodivergent Inclusion
Product Launches & Curriculum Design
Human-Centered Systems
Event Production
Public Speaking & Client Experience
Experience
Stacey Boehman Coaching
Chief Operating Officer
April 2021 – February 2024
Scaled the company from $5M to $15M in annual revenue by operationalizing vision into strategic, people-first systems.
Produced five hybrid events annually with seamless tech, logistics, and attendee experiences.
Led cross-functional departments—finance, tech, marketing, HR—across a remote, mission-aligned team.
Implemented dashboards and SOPs to enhance team productivity and decision-making clarity.
Mentored department leads using coaching and LCS frameworks to deepen ownership and autonomy.
Business Operations Manager
April 2019 – May 2021
First full-time employee, building foundational systems for rapid growth from $800K to $5M annual revenue.
Led planning and execution of two annual large-scale in-person events; pivoted to fully virtual in 2020.
Owned backend ops for CRM, launches, onboarding, and internal communications.
Established team cadences, workflows, and hiring systems for long-term scalability.
Hollywood Unlocked
Brand Manager
November 2017 – March 2018
Transitioned the team to a distributed work model, decreasing overhead and increasing employee fulfillment.
Streamlined operations by implementing communication tools (Slack, Dropbox, Trello, Pipedrive) and creating a comprehensive Employee Handbook.
Led strategic partnerships and implemented marketing strategies with measurable metrics.
Managed senior leadership across departments while overseeing payroll, expenses, and CEO's schedule.
Freelance
Strategic Advisor & Ops Consultant
2016 – Present
Supported 7- and 8-figure coaching businesses with scalable marketing, hiring, and operations strategies.
Advised CEOs on tech stack implementation, digital product delivery, and customer journey design
.Crafted high-converting launches aligned with values and team capacity.
Word. Notebooks
Brand Manager
2015 – 2017
Drove 200% sales growth initially and maintained 10% quarterly increases through strategic product launches.
Led cross-functional team while managing all business operations and company-wide budgets.
Established strategic brand partnerships with top publications to expand market reach.
Implemented data-driven marketing campaigns and optimized Shopify for better conversions.
Amazon
Operations Associate
2013 – 2014
Implemented new Kaizen-based operational process, increasing productivity while saving $10,000 annually.
Coordinated merchandise logistics for photoshoots and served as lead problem-solver for all shooting issues.
Collaborated with fashion and production teams to ensure proper styling requirements and reduce reshoots.
Supported operations across imaging bays and assisted on-set with creative teams.
Melissa Odabash
US Marketing & E-Commerce Manager
2009 – 2014
Launched US e-commerce site, cultivating national media presence and strategic industry partnerships.
Managed complete operations including PR, logistics, wholesale accounts, and customer experience across North America.
Built relationships with editors, stylists, and celebrity agents resulting in significant media coverage.
Coordinated trade shows, trunk shows, and events while overseeing all showroom relations.
Optimized website for conversion with SEO-focused content and implemented analytics tracking.
Managed warehouse operations, vendor relationships, and oversaw e-commerce fulfillment processes.
Identity & Values
I’m a Vietnamese American business builder, coach, and systems strategist living bi-coastally between Chicago and New Jersey. I’m married to a Chicago firefighter with ADD, and together we’re raising Lucas—the happiest baby in the world. Neurodiversity isn’t just a lens I lead through, it’s the heart of how I operate: with empathy, clarity, and an unwavering belief that work should work for everyone. I build with soul, scale with smarts, and partner best with founders who are both brilliant and human.
Certifications
Certified Life Coach – The Life Coach School (2021)
Certified Life Coach – The Life Coach School (2021)
Google AI Essentials Specialization Certificate (2025)
Google AI Essentials Specialization Certificate (2025)